Welcome to Aaruush '25

Visual Vista

Crafting visions that weave stories and define brands

Date :

23rd Aug, 2025 - 24th Aug, 2025

Time :

9:00 AM - 5:00 PM

Location :

TP 401/402, TP 501/502

Registration Fee :

Free

Mode :

Offline

Prize Pool :

INR 30000

About
Visual Vista is a two-day flagship digital design competition that celebrates the creative brilliance of aspiring graphic designers.

The event mirrors real-world workflows, guiding participants through progressive rounds of poster design, visual storytelling, branding, and campaign presentation.

From pop-culture inspired posters to narrative-driven comics, and from strategic branding to live reflections, each stage challenges participants to demonstrate originality, adaptability, and professional communication.
Structure
Visual Vista is structured into four progressive rounds that test creativity, storytelling ability, branding strategy, and presentation skills.
Round 1 – Pop-Culture Poster Design
- Participants design a digital poster based on a chosen pop-culture theme such as superheroes, music icons, fantasy realms, gaming, or sci-fi.
- This round tests creativity, adaptability, and visual execution.
Round 2 – Storytelling through Design
- Participants select a story from curated genres like social commentary, thriller, fantasy, or science fiction.
- Create either a poster or a short comic strip.
- This round emphasizes narrative interpretation, visual storytelling, and originality.
Round 3 – Branding & Campaign Design
- Finalists receive a common prompt (object/scene) and must develop a campaign package.
- Deliverables include:
  - A 3:4 poster
  - A 1120×640 px digital banner
  - A brand identity (name, logo, tagline)
  - A short written rationale
  - Five AI-generated posters
- This round focuses on branding, strategic thinking, and design communication.
Round 4 – Artist Reflection Presentation
- Finalists present their complete campaign to the judges and audience.
- Each participant explains their brand concept, design choices, creative process, and how their work differs from AI-generated outputs.
- This round highlights communication skills, critical thinking, and professional presentation.
Timeline
23rd August 2025 – Round 1: Pop-Culture Poster Design where participants create posters based on themes like superheroes, music icons, fantasy realms, gaming, or sci-fi.
23rd August 2025 – Round 2: Storytelling through Design where participants translate a chosen story into a poster or comic strip, highlighting narrative interpretation and creativity.
24th August 2025 – Round 3: Branding & Campaign Design where finalists develop a campaign package including a poster, banner, brand identity, written rationale, and AI-generated posters.
24th August 2025 – Round 4: Artist Reflection Presentation where finalists present their campaigns to judges and the audience, explaining their design process, brand concept, and creative vision.
Rules
1. All submitted designs must be original; plagiarism, pre-made templates, or unauthorized use of copyrighted material will lead to disqualification.
2. Participants must adhere to the specified time limits and submission deadlines for each round; late entries will not be accepted.
3. Round 3 requires all deliverables (poster, banner, brand identity, rationale, and AI-generated posters) to be submitted in the specified formats.
4. Submissions must strictly follow the given dimensions and requirements (e.g., 3:4 ratio for posters, 1120×640 px for banners).
5. The organizing team reserves the right to disqualify any participant for misconduct, violation of guidelines, or unethical practices.
6. All decisions made by the judging panel will be final and binding, with no appeals permitted.
7. Incomplete, improperly formatted, or non-compliant submissions may be rejected without prior notice.
8. All communication, rules, and submission updates will be shared only through official event channels; participants must stay informed.
FAQ

Q1. Who can participate?

Any student with an interest in creativity, innovation, and digital design can register.

Q2. Do I need to bring my own laptop/software?

Yes, participants must carry their own devices, chargers, and preferred design software/tools.

Q3. Will internet access be provided?

Yes, internet access will be available, but participants are advised to keep offline resources ready.

Q4. Can I work in teams?

No, Visual Vista is strictly an individual participation event.

Q5. Will certificates be given?

Yes, all participants will receive a certificate of participation.

Q6. What are the prizes?

The total prize pool is ₹30,000, along with certificates, merchandise, and a chance to get an internship at Minimal Tweaks.
Contact
Ishan Chadha - 8580826594
Anmol: 9600000856

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Email: csi@aaruush.orgAvni Rajawat: +91 7389342169Balkar Singh Sekhon: +91 9908284055Ishan Chadha: +91 8580826594

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